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Influential travel booking website: is not always the big players

Date: 2019-07-22

44% of respondents choose search engines such as Google as the main contact of began to plan a holiday, 18% chose the OTA, 10% chose the hotel's official website.

OTA may spent billions of dollars on marketing, but for the hotel's official website, very few people can do it.Hotel digital marketing and software experts arg, research shows that although the use of Booking.com, about one 5 of consumers "and Hotels.com websites such as hotel reservation, but the proportion is almost no clear brand use twice as much.

The last time when consumers choose a hotel for leisure vacation, Booking.com is their most used sites (24%), followed by "(22%) and Hotels.com (20%).

According to the survey, the list also includes an and VRBO brands, such as user slightly more than 10% of the former, the latter user is slightly lower than 10%.

Respondents were also asked about how they use these sites, 27% said they used these sites are compared, and the price 32% of people said they just use the content of these websites resort hotel reservation.

About one 5 people said they didn't use these third party sites.

Arg 2019 leisure tourism trend research also shows that 44% of respondents choose search engines such as Google as the main contact of began to plan a holiday, 18% chose the OTA, 10% chose the hotel's official website.

Google, OTA and hotel's official website has also been rated as the most influential holiday plans.Review sites such as TripAdvisor also considered in the planning process of 10% of consumers have influence.

The study also examines the booking leisure vacation consulting website number.In contrast to Google research conclusion, arg, research shows that more than 90% of the consumers visit ten or fewer sites.Study further reveals the "two months" is the most popular book window, although the time of a month is to catch up.Research shows that more than two thirds (70%) of consumers will be reservation within three months after the check-in.26 days, on average, consumers will spend time planning a leisure vacation, 50% will inspired from discussions with family and friends, 29% of people just need a holiday.

38% of respondents said the biggest travel dates are influenced by price, followed by 26% of the work schedule and 11% of the sale.Respondents were also asked about the use of equipment plan and book holidays, 41% of respondents think the desktop computer is still the most popular research equipment, followed by tablet, at 40%.31% of respondents think desktop computers are the most popular book equipment, followed by smart phones (29%).Research also shows that most of the reservation is done through the Internet, 73% of the reservation is done through the phone.